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ZA KISWAHILI

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The Media Council of Tanzania (MCT) has presented to editors from various media outlets a report of a study it carried which show the highs and lows in the performance of the media in the country.

The report of the baseline study on the quality of media conducted by the Council shows that the media is rated high in ethics and wanting in other aspects in terms of quality.

John Mireny the Publications, Research and Documentation Manager of the Council, presented the report to the editors during a meeting in Tanga held on February 5, 2014.

Mireny showed how eight national newspapers involved in the content analysis study faired in objectivity, sourcing and balancing among other things.

The newspapers involved in the study conducted between November 15 and December 15, 2013 are: The Citizen, Nipashe, Mwananchi, Daily News, The Guardian, HabariLeo, Uhuru and Tanzania Daima.

A total of 932 articles of local news with the exception of sports news were studied, Mireny said in his presentation.

Responding to the report, editors expressed appreciation to the Council for initiating and conducting the study which they deemed as very useful in the development of the media in the country.

They were of the opinion that the study was relevant and positive for improving the performance of the media.

During the one-day meeting the Ethics and Arbitration Manager, Allan Lawa spoke on Print Media Monitoring report for 2013 in which he raised a number of issues and challenges especially professional lapses that should be arrested and rectified in media outlets.

Pili Mtambalike, the Council’s Regulation and Standards Manager made a presentation on strategies for strengthening professional standards of reporting in newsrooms.

Speaking earlier the Executive Secretary of the Council, Kajubi Mukajanga underscored the relevance of the baseline study for improving the performance of the media.

Closing the meeting, the Chairprson of the Ethics Committee of the Media Council, rtd Justice Thomas Mihayo appealed to media practitioners to re-evaluate and assess themselves.

He said mentorship was crucial that senior reporters should share experience with upcoming reporters and give them encouragement.

However he insisted on reading pointing out that it was very important for journalists to read.

“For a journalist there is no choice. You cannot be a journalist without reading”, he emphasized.

On apologizing, it is important to apologize when a problem is occasioned stressing that “ apology is the best thing to solve a problem”.

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